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Tagged with " Blogging"
25 Sep
2017

A Book Tour Experience…Virtually

 Old BusBook Tour Virtual Blog "Sarah's Secret"

 

Marketing my Own Book

“Where are you going on your book tour?”

Friends and strangers often ask about where I am going on my book tour when they learn about my new historical novel. Those interested but not involved in the publishing business may not be aware that authors are increasingly expected to take responsibility for marketing their books, even those traditionally published. Independently published authors like me have to become our own marketing “firms.”

Book Tour or Virtual Book Tour?

Arranging a book tour to physical book stores is daunting and requires ingenuity, persistence and a lot of work. In the pre-Internet days, an author might work with a publicity agent who would then arrange for broadcast interviews, personal appearances at bookstores, and also pump the local press for feature articles or mentions. The book signing at a book store would be a central event with good marketing and sales opportunities. Travel to locations was part of the grind.

Vintage BaggageAs we know, the world has changed and brick and mortar retail is no longer king. Sales and distribution have largely shifted to e-commerce and online platforms. Thus, to be present to an audience increasingly means, being visible and find-able on the Internet. I am still a fan of the local bookstore as are many other readers and authors; yet marketing only in that space is unrealistic and limiting. Fortunately, there is an easier and simpler option on the Internet – Virtual Book Tours which can provide a platform to get your book in front of hundreds of readers without traveling.

 

How It Works; How I Did It

Of course, you can arrange your own virtual tour by contacting blogs who focus on your genre or topic. But I took the easier option and hired an expert, Amy Bruno who is a long-time member of the blogging community. She has established relationships with fellow bloggers and writers and knew which ones would be a good match with my book. Through her business Historical Fiction Virtual Book Tours, she could tailor the tour to my needs. She arranged book reviews, interviews, excerpts, articles and a give-away contest for my book, Sarah’s Secret with fifteen blog sites whose followers have an interest in historical fiction.

Planning the Tour

We began the planning over two months before the tour was scheduled. Once the blog sites were identified and the type of posting requested, I provided complimentary copies of Sarah’s Secret for the bloggers and the give-away contest as well as the requested excerpts, articles or interviews. The actual tour took place over a three-week period with one or two postings each week day. In addition to the visibility which Amy gives each tour from her website and Facebook page, announcements went out from my own Facebook and LinkedIn pages as well.

Upsides and Downsides

Of course, the downside of touring virtually is that I didn’t have an opportunity for face-to-face interaction as is possible in a physical book reading but I was happy with the experience. My positive outcomes include some great reviews, an opportunity to submit my book for review in the UK and an increase in sales! And it was a lot easier than arranging it myself or physically traveling.

If you have done a virtual book tour, I’d love to hear about your experience.

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1 Jun
2016

Self-Promotion, Writing and Social Media

Social Media and Writers

“I want to write.  The last thing I want to do is market my book!”

My own feelings about marketing were similar when I got serious about writing a novel inspired by my grandparents.  In fact, I frequently had avoided marketing during my former consulting career.  Self-promotion does not come easily for many of us who are consultants or writers.

But, in 2014 I attended the San Francisco Writer’s Conference.  I realized how naïve those words are for a writer who wants to publish in today’s topsy-turvy market.  I also better understood why the second edition of my non-fiction book, published by a trade press, had not been promoted by the publisher as heavily as the first edition.

Writer’s Platform

What I learned at that Conference and in subsequent writing conferences and workshops, is that writers must market and promote their own work if they want to sell their books.  Writers need a “platform” composed of friends, colleagues and contacts who “like” or follow them.  To build that platform, writers must join two or more social media platforms such as Facebook, Twitter, Linked-In, Pinterest, Instagram, Google + or Goodreads.  They must also build a website and send out blogs.

Yes, you are right.  Building a platform takes time.  Frances Caballo, who has specialized and written books about social media for writers, declares that authors need to spend only thirty minutes a day posting on social media.  However, I have found that it takes a much larger time investment to learn the rules and practices of the specific platform, craft my profile and get comfortable in using it.  The effort to reach followers and build a platform must not be too flagrant, too frequent or too frustrating to your “followers”.   But what does that mean?

It means an author/writer should spend about 80 percent of her communication with her “followers” giving interesting tidbits, advice, suggestions, information and links that her readers might like or enjoy.  The other 20 percent of her communication on social media, she can write some tasteful self-promotion of her work.

Thirty Minutes?  Really?

Building a platform takes time from writing her book.  It means spending time writing a blog or finding content to post or link on social media.  It is time figuring out why the photo she wanted to post turned sideways.  It means spending some of those thirty minutes commenting and engaging with her followers.  And, there is no guarantee that engaging in all this social media will actually build a platform of followers interested in her writing.  There is only hope.

Another recommendation from the Writer’s Conference was to begin building the writer’s platform long before the book is due to be released…Two years?  At least one.  And the six months before publication when she is busy doing final edits, choosing a cover design and finalizing a publisher, she must really step up building that platform.

Publishing in Six Months

I am hoping to publish this year, in the next six months.  So, I am stepping up my social media efforts.  And I want to spend some of the twenty percent of my communication with you to boldly ask you to:  Like my Facebook page; sign up on my website to receive updates about my book in your in-box;  share my postings on your own social media; and tell your friends.

Thank you!

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