Menu
Tagged with " book marketing"
25 Sep
2017

A Book Tour Experience…Virtually

 Old BusBook Tour Virtual Blog "Sarah's Secret"

 

Marketing my Own Book

“Where are you going on your book tour?”

Friends and strangers often ask about where I am going on my book tour when they learn about my new historical novel. Those interested but not involved in the publishing business may not be aware that authors are increasingly expected to take responsibility for marketing their books, even those traditionally published. Independently published authors like me have to become our own marketing “firms.”

Book Tour or Virtual Book Tour?

Arranging a book tour to physical book stores is daunting and requires ingenuity, persistence and a lot of work. In the pre-Internet days, an author might work with a publicity agent who would then arrange for broadcast interviews, personal appearances at bookstores, and also pump the local press for feature articles or mentions. The book signing at a book store would be a central event with good marketing and sales opportunities. Travel to locations was part of the grind.

Vintage BaggageAs we know, the world has changed and brick and mortar retail is no longer king. Sales and distribution have largely shifted to e-commerce and online platforms. Thus, to be present to an audience increasingly means, being visible and find-able on the Internet. I am still a fan of the local bookstore as are many other readers and authors; yet marketing only in that space is unrealistic and limiting. Fortunately, there is an easier and simpler option on the Internet – Virtual Book Tours which can provide a platform to get your book in front of hundreds of readers without traveling.

 

How It Works; How I Did It

Of course, you can arrange your own virtual tour by contacting blogs who focus on your genre or topic. But I took the easier option and hired an expert, Amy Bruno who is a long-time member of the blogging community. She has established relationships with fellow bloggers and writers and knew which ones would be a good match with my book. Through her business Historical Fiction Virtual Book Tours, she could tailor the tour to my needs. She arranged book reviews, interviews, excerpts, articles and a give-away contest for my book, Sarah’s Secret with fifteen blog sites whose followers have an interest in historical fiction.

Planning the Tour

We began the planning over two months before the tour was scheduled. Once the blog sites were identified and the type of posting requested, I provided complimentary copies of Sarah’s Secret for the bloggers and the give-away contest as well as the requested excerpts, articles or interviews. The actual tour took place over a three-week period with one or two postings each week day. In addition to the visibility which Amy gives each tour from her website and Facebook page, announcements went out from my own Facebook and LinkedIn pages as well.

Upsides and Downsides

Of course, the downside of touring virtually is that I didn’t have an opportunity for face-to-face interaction as is possible in a physical book reading but I was happy with the experience. My positive outcomes include some great reviews, an opportunity to submit my book for review in the UK and an increase in sales! And it was a lot easier than arranging it myself or physically traveling.

If you have done a virtual book tour, I’d love to hear about your experience.

Share
14 Apr
2017

Launch, Crunch, Oh My! Introducing Sarah’s Secret to the World

Airplane banner Sarah's Secret

A Time to Celebrate

The room was bubbling with conversation, laughter and congratulations. The book cover was fabulous and everyone loved the title. I felt energized and pleased. When I read suspenseful excerpts from the story, the audience wanted to know what happens next. Many of my guests engaged me with questions about the story and my journey as an author. I had finally held my very first book launch event, in January 2017.

Despite several guest cancellations due to a winter rain storm of epic proportions, I had an overflow crowd. I autographed and sold many books which was gratifying. Thus, I looked forward to the second launch party in February. But that was not to be. On the last day of January, I tripped and fell, breaking my arm near my wrist.

 A Time to Step Back

Since I needed to have surgery on my arm, I was forced to cancel a week’s vacation in Hawaii and the second book launch party. I solicited help to complete the publication on Amazon Kindle and Ingram Spark; friends came to visit and brought me meals. I had to learn to let go and let others take care of my needs. Once I accepted this slight twist of fate, I felt deep gratitude for the supportive community that surrounded me.

Journey of Independent Publishing

I’ve experienced quite a journey of research, learning how to write historical fiction, writing many drafts and deciding how to publish. Although this was my first novel, writing and editing were familiar from my prior work in non-fiction. But I had no idea what was in store when I decided to self-publish. I joined the Bay Area Independent Publishers Association (BAIPA) and learned a lot from the generous and experienced members. Publishing tasks and promotion tasks piled up on my to-do list. Even so I didn’t know about the promotional advantage of scheduling the “Cover Reveal.” I missed understanding about fixing the launch date far enough in advance to have time to send out advance reader copies for review and to set up a pre-order process.

Who’s Coming to the Party?Plan A B C

As I planned the book launch, I was thrilled to have a friend offer a venue for a second launch party. So initially, I sent out invitations via an online event management program for guests to choose one of two dates. That turned out to be complicated and some people overlooked the need for an RSVP to get the venue address resulting in much confusion and frantic emails.

This reminded me that coordinating any sizable event, with RSVPs, is still a big undertaking despite the software and apps that supposedly “simplify” the process. I learned that many people still do not respond to or are a bit baffled by e-invite systems. I had to keep updating my “e-list” manually and respond to emails sent to me directly. I felt anxiety because my invitees were good friends, colleagues and family members. What if I inadvertently had left someone out or forgotten to follow up?

Lessons Learned

Still, despite the challenges and the weather, the first launch party was a great success. Now as we begin to re-schedule the second book party, I look back on what I learned about launching my book:Magazine with Sarah's Secret

  • Most importantly, given my goals for the book, I don’t need to rush to meet anyone else’s expectations or schedules. Stressful deadlines are not worth it. I have enjoyed my slower pace.
  • It is important to plan extra time for key first time tasks that are likely to take longer than expected.
  • There are many ways to promote and launch a self-published book; and all of them don’t necessarily fit for my book.
  • Simplifying the invitation process makes it easier on both the guests and the host.
  • Appreciate colleagues and friends who provide support and laughter for the milestones.
Share
15 Mar
2017

Calling Fans and Friends

Sarah's Secret on metro building

“Sarah” and I need your help.

Self-publishing authors like me depend on word-of-mouth and social connections to help sell books. In addition, breaking my arm and having surgery put me behind in my marketing efforts. As a friend or a fan of “Sarah,” would you be willing to help spread the word?

Team Sarah Needs Your Help

I’d love you to join “Team Sarah” to help in any of the following ways.

• Identify bookstores where I could do a reading from Sarah’s Secret. Finding out the name of the person who schedules readings would be really helpful. With the book now available at IndieBound, it’s a good time to reach out to bookstores.

• “Think outside the bookstore.” I can do a reading at a different venue, such as a private “book party” for friends, at a writing class or library.

• Order Sarah’s Secret from your favorite independent bookstore. Talk to bookstore staff who are interested in local authors and new titles.

• Publish a review on Amazon.com, I-Books, Goodreads, or any other retailer or book readers’ website. Thank you to all who have already posted a review.

• Go to Goodreads.com, add Sarah’s Secret to your “book to read list” and make me your Goodreads friend.

• Post a question for me on my Goodreads.com author profile: Ask the Author! I promise to post an answer.

More Ways to Help

• Ask your book club to read Sarah’s Secret this year. A book club reader guide is available in the book. I am willing to come for the discussion for local groups or use Skype if the groups is too far away.

• Refer me to local hiCalling Fans and Friendstorical or genealogy groups. I would love to talk about my genealogy research journey, women in the West, homesteaders in the Great Plains, or similar topics from Sarah’s Secret.

• Connect me with blogging sites focused on history of the West, genealogy and family research, women in U.S. history or other related topics. I’d love to get your ideas and referrals.

• Post a recommendation of Sarah’s Secret on your social media sites, e.g. Facebook, Linked In, Pinterest and Twitter. Re-post announcements from my sites or use my website link to refer your friends.

• Recommend me as a presenter or speaker for special events or conferences. Let me know who to contact.

• Introduce me to print, radio or broadcast reporters covering books, lifestyle features, local interest or similar topics willing to do an interview or short feature.

• Ask your local library to order Sarah’s Secret.

• Include an announcement in your own websites, newsletters and blogs about Sarah’s Secret with a link so people can sign up for my updates: http://sarahssecret.subscribemenow.com

Send me your ideas for marketing Sarah’s Secret. Be creative.

Contact me for background info, descriptions and announcements. bev@bevscott.com

Sarah and I thank you for joining the Team!

Share
22 Aug
2016

My Final Book Title

A final title! I am excited! Thank you to all of your who contributed ideas, re-wording, themes and ideas.

Sarah’s Secret: A Western Tale of Betrayal and Forgiveness

Sarah's Secret, final book title

The book title is so important. It must compete with all the other options available to readers…other books as well as other activities. The title must engage potential readers and interest them in reading this book. It needs to show up in search engines and be enticing on the bookstore shelves.

Beyond all this competition, I want a title that reflects the story being told. A story from the West and homesteading days, a secret never revealed and Sarah’s emotional journey. I remember reading a book a few years ago with a title that was very misleading given the content of the book. Perhaps it was chosen for search engine optimization but the inconsistency left me puzzled. Consequently I wanted to hue closer to the actual story, even if it doesn’t have all the key words for search engine optimization.

Thank you for helping me choose a title that comes as close as I think possible to these criteria:

Sarah’s Secret: A Western Tale of Betrayal and Forgiveness.

Now on to the cover design.

Share
7 Mar
2016
Posted in: Book Reviews
By    2 Comments

Book Review: “Online Marketing for Busy Authors” by Fauzia Burke

Reviewed by Bev Scott

Book Review - Online Marketing

 

This small book is packed with tips, advice, suggestions and literal steps to plan and implement a marketing plan for authors who know little or even hate marketing.  Fauzia Burke takes your hand and guides you step by step.  She begins with your dreams, helps you establish your priorities, tells you how to implement and closes with the importance of on-going sales monitoring of your published book.  She gives helpful tips and advice to implement an online marketing plan including a website, mailing list, blog and social media.  Her recommendations hold for first-time self-published authors as well as the experienced or traditionally published.

Ms. Burke has devoted her career to marketing authors and supports her advice by including stories of her coaching and support for authors.  She writes with a clear direct style that encourages me to sit down and follow her advice step by step.

I recommend this book for all of us who are authors resisting and reluctant to market ourselves and our books.  Burke provides an easy to guide to help us overcome our foot-dragging.  I am motivated get started creating the marketing plan for my book.

Author Website: http://www.fauziaburke.com/online-marketing-for-busy-authors/

Reviewed by:  Bev Scott, March 7, 2016

 

Share
Show Buttons
Hide Buttons