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Tagged with " independent author"
25 Sep
2017

A Book Tour Experience…Virtually

 Old BusBook Tour Virtual Blog "Sarah's Secret"

 

Marketing my Own Book

“Where are you going on your book tour?”

Friends and strangers often ask about where I am going on my book tour when they learn about my new historical novel. Those interested but not involved in the publishing business may not be aware that authors are increasingly expected to take responsibility for marketing their books, even those traditionally published. Independently published authors like me have to become our own marketing “firms.”

Book Tour or Virtual Book Tour?

Arranging a book tour to physical book stores is daunting and requires ingenuity, persistence and a lot of work. In the pre-Internet days, an author might work with a publicity agent who would then arrange for broadcast interviews, personal appearances at bookstores, and also pump the local press for feature articles or mentions. The book signing at a book store would be a central event with good marketing and sales opportunities. Travel to locations was part of the grind.

Vintage BaggageAs we know, the world has changed and brick and mortar retail is no longer king. Sales and distribution have largely shifted to e-commerce and online platforms. Thus, to be present to an audience increasingly means, being visible and find-able on the Internet. I am still a fan of the local bookstore as are many other readers and authors; yet marketing only in that space is unrealistic and limiting. Fortunately, there is an easier and simpler option on the Internet – Virtual Book Tours which can provide a platform to get your book in front of hundreds of readers without traveling.

 

How It Works; How I Did It

Of course, you can arrange your own virtual tour by contacting blogs who focus on your genre or topic. But I took the easier option and hired an expert, Amy Bruno who is a long-time member of the blogging community. She has established relationships with fellow bloggers and writers and knew which ones would be a good match with my book. Through her business Historical Fiction Virtual Book Tours, she could tailor the tour to my needs. She arranged book reviews, interviews, excerpts, articles and a give-away contest for my book, Sarah’s Secret with fifteen blog sites whose followers have an interest in historical fiction.

Planning the Tour

We began the planning over two months before the tour was scheduled. Once the blog sites were identified and the type of posting requested, I provided complimentary copies of Sarah’s Secret for the bloggers and the give-away contest as well as the requested excerpts, articles or interviews. The actual tour took place over a three-week period with one or two postings each week day. In addition to the visibility which Amy gives each tour from her website and Facebook page, announcements went out from my own Facebook and LinkedIn pages as well.

Upsides and Downsides

Of course, the downside of touring virtually is that I didn’t have an opportunity for face-to-face interaction as is possible in a physical book reading but I was happy with the experience. My positive outcomes include some great reviews, an opportunity to submit my book for review in the UK and an increase in sales! And it was a lot easier than arranging it myself or physically traveling.

If you have done a virtual book tour, I’d love to hear about your experience.

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14 Apr
2017

Launch, Crunch, Oh My! Introducing Sarah’s Secret to the World

Airplane banner Sarah's Secret

A Time to Celebrate

The room was bubbling with conversation, laughter and congratulations. The book cover was fabulous and everyone loved the title. I felt energized and pleased. When I read suspenseful excerpts from the story, the audience wanted to know what happens next. Many of my guests engaged me with questions about the story and my journey as an author. I had finally held my very first book launch event, in January 2017.

Despite several guest cancellations due to a winter rain storm of epic proportions, I had an overflow crowd. I autographed and sold many books which was gratifying. Thus, I looked forward to the second launch party in February. But that was not to be. On the last day of January, I tripped and fell, breaking my arm near my wrist.

 A Time to Step Back

Since I needed to have surgery on my arm, I was forced to cancel a week’s vacation in Hawaii and the second book launch party. I solicited help to complete the publication on Amazon Kindle and Ingram Spark; friends came to visit and brought me meals. I had to learn to let go and let others take care of my needs. Once I accepted this slight twist of fate, I felt deep gratitude for the supportive community that surrounded me.

Journey of Independent Publishing

I’ve experienced quite a journey of research, learning how to write historical fiction, writing many drafts and deciding how to publish. Although this was my first novel, writing and editing were familiar from my prior work in non-fiction. But I had no idea what was in store when I decided to self-publish. I joined the Bay Area Independent Publishers Association (BAIPA) and learned a lot from the generous and experienced members. Publishing tasks and promotion tasks piled up on my to-do list. Even so I didn’t know about the promotional advantage of scheduling the “Cover Reveal.” I missed understanding about fixing the launch date far enough in advance to have time to send out advance reader copies for review and to set up a pre-order process.

Who’s Coming to the Party?Plan A B C

As I planned the book launch, I was thrilled to have a friend offer a venue for a second launch party. So initially, I sent out invitations via an online event management program for guests to choose one of two dates. That turned out to be complicated and some people overlooked the need for an RSVP to get the venue address resulting in much confusion and frantic emails.

This reminded me that coordinating any sizable event, with RSVPs, is still a big undertaking despite the software and apps that supposedly “simplify” the process. I learned that many people still do not respond to or are a bit baffled by e-invite systems. I had to keep updating my “e-list” manually and respond to emails sent to me directly. I felt anxiety because my invitees were good friends, colleagues and family members. What if I inadvertently had left someone out or forgotten to follow up?

Lessons Learned

Still, despite the challenges and the weather, the first launch party was a great success. Now as we begin to re-schedule the second book party, I look back on what I learned about launching my book:Magazine with Sarah's Secret

  • Most importantly, given my goals for the book, I don’t need to rush to meet anyone else’s expectations or schedules. Stressful deadlines are not worth it. I have enjoyed my slower pace.
  • It is important to plan extra time for key first time tasks that are likely to take longer than expected.
  • There are many ways to promote and launch a self-published book; and all of them don’t necessarily fit for my book.
  • Simplifying the invitation process makes it easier on both the guests and the host.
  • Appreciate colleagues and friends who provide support and laughter for the milestones.
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