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Tagged with " self-publishing"
14 Apr
2017

Launch, Crunch, Oh My! Introducing Sarah’s Secret to the World

Airplane banner Sarah's Secret

A Time to Celebrate

The room was bubbling with conversation, laughter and congratulations. The book cover was fabulous and everyone loved the title. I felt energized and pleased. When I read suspenseful excerpts from the story, the audience wanted to know what happens next. Many of my guests engaged me with questions about the story and my journey as an author. I had finally held my very first book launch event, in January 2017.

Despite several guest cancellations due to a winter rain storm of epic proportions, I had an overflow crowd. I autographed and sold many books which was gratifying. Thus, I looked forward to the second launch party in February. But that was not to be. On the last day of January, I tripped and fell, breaking my arm near my wrist.

 A Time to Step Back

Since I needed to have surgery on my arm, I was forced to cancel a week’s vacation in Hawaii and the second book launch party. I solicited help to complete the publication on Amazon Kindle and Ingram Spark; friends came to visit and brought me meals. I had to learn to let go and let others take care of my needs. Once I accepted this slight twist of fate, I felt deep gratitude for the supportive community that surrounded me.

Journey of Independent Publishing

I’ve experienced quite a journey of research, learning how to write historical fiction, writing many drafts and deciding how to publish. Although this was my first novel, writing and editing were familiar from my prior work in non-fiction. But I had no idea what was in store when I decided to self-publish. I joined the Bay Area Independent Publishers Association (BAIPA) and learned a lot from the generous and experienced members. Publishing tasks and promotion tasks piled up on my to-do list. Even so I didn’t know about the promotional advantage of scheduling the “Cover Reveal.” I missed understanding about fixing the launch date far enough in advance to have time to send out advance reader copies for review and to set up a pre-order process.

Who’s Coming to the Party?Plan A B C

As I planned the book launch, I was thrilled to have a friend offer a venue for a second launch party. So initially, I sent out invitations via an online event management program for guests to choose one of two dates. That turned out to be complicated and some people overlooked the need for an RSVP to get the venue address resulting in much confusion and frantic emails.

This reminded me that coordinating any sizable event, with RSVPs, is still a big undertaking despite the software and apps that supposedly “simplify” the process. I learned that many people still do not respond to or are a bit baffled by e-invite systems. I had to keep updating my “e-list” manually and respond to emails sent to me directly. I felt anxiety because my invitees were good friends, colleagues and family members. What if I inadvertently had left someone out or forgotten to follow up?

Lessons Learned

Still, despite the challenges and the weather, the first launch party was a great success. Now as we begin to re-schedule the second book party, I look back on what I learned about launching my book:Magazine with Sarah's Secret

  • Most importantly, given my goals for the book, I don’t need to rush to meet anyone else’s expectations or schedules. Stressful deadlines are not worth it. I have enjoyed my slower pace.
  • It is important to plan extra time for key first time tasks that are likely to take longer than expected.
  • There are many ways to promote and launch a self-published book; and all of them don’t necessarily fit for my book.
  • Simplifying the invitation process makes it easier on both the guests and the host.
  • Appreciate colleagues and friends who provide support and laughter for the milestones.
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15 Mar
2017

Calling Fans and Friends

Sarah's Secret on metro building

“Sarah” and I need your help.

Self-publishing authors like me depend on word-of-mouth and social connections to help sell books. In addition, breaking my arm and having surgery put me behind in my marketing efforts. As a friend or a fan of “Sarah,” would you be willing to help spread the word?

Team Sarah Needs Your Help

I’d love you to join “Team Sarah” to help in any of the following ways.

• Identify bookstores where I could do a reading from Sarah’s Secret. Finding out the name of the person who schedules readings would be really helpful. With the book now available at IndieBound, it’s a good time to reach out to bookstores.

• “Think outside the bookstore.” I can do a reading at a different venue, such as a private “book party” for friends, at a writing class or library.

• Order Sarah’s Secret from your favorite independent bookstore. Talk to bookstore staff who are interested in local authors and new titles.

• Publish a review on Amazon.com, I-Books, Goodreads, or any other retailer or book readers’ website. Thank you to all who have already posted a review.

• Go to Goodreads.com, add Sarah’s Secret to your “book to read list” and make me your Goodreads friend.

• Post a question for me on my Goodreads.com author profile: Ask the Author! I promise to post an answer.

More Ways to Help

• Ask your book club to read Sarah’s Secret this year. A book club reader guide is available in the book. I am willing to come for the discussion for local groups or use Skype if the groups is too far away.

• Refer me to local hiCalling Fans and Friendstorical or genealogy groups. I would love to talk about my genealogy research journey, women in the West, homesteaders in the Great Plains, or similar topics from Sarah’s Secret.

• Connect me with blogging sites focused on history of the West, genealogy and family research, women in U.S. history or other related topics. I’d love to get your ideas and referrals.

• Post a recommendation of Sarah’s Secret on your social media sites, e.g. Facebook, Linked In, Pinterest and Twitter. Re-post announcements from my sites or use my website link to refer your friends.

• Recommend me as a presenter or speaker for special events or conferences. Let me know who to contact.

• Introduce me to print, radio or broadcast reporters covering books, lifestyle features, local interest or similar topics willing to do an interview or short feature.

• Ask your local library to order Sarah’s Secret.

• Include an announcement in your own websites, newsletters and blogs about Sarah’s Secret with a link so people can sign up for my updates: http://sarahssecret.subscribemenow.com

Send me your ideas for marketing Sarah’s Secret. Be creative.

Contact me for background info, descriptions and announcements. bev@bevscott.com

Sarah and I thank you for joining the Team!

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8 Aug
2016

Thank You! Now, the Sub-Title

Help Me with My Book Sub-Title!

 

Thank you to those of you who made suggestions and contributed ideas for the title of my new book. You are great friends and supporters! It was so helpful for me to see what you liked and endorsed. I gave it much thought and as a result I have narrowed it to the following title:

SARAH’S SECRET OF BETRAYAL AND FORGIVENESS

BUT I would love your suggestions and thoughts about a sub-title. I am interested in getting either words or images of the West or Western themes. What are your suggestions???

Thanks so much for your help.

Here is a short summary of the book or you can read the longer synopsis of the book I included in my last post requesting your help in choosing the title.

SUMMARY

The story is told from the perspective of two protagonists. In the 1880’s, Sam, irresponsible, lonely and untrustworthy has abandoned those he loves until he seeks redemption and marries Sarah. In 1911, Sara, struggling to find the inner strength to overcome loneliness, poverty and illness to support her children after Sam’s death. After a perilous journey by wagon from New Mexico to Nebraska, she learns of Sam’s betrayal. Will Sarah find forgiveness in her heart and the resolve to accept her new life alone?

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21 Jul
2016

Help Me Choose the Title

I am excited to be finalizing my manuscript for publication. But I can’t decide on the final title. Would you be willing to help? I have listed four of the finalists below. I would be so grateful for your help.

Book Titles, Bev Scott

Which title do you like best?

Let me know which title is most likely to attract your attention if you were looking for a book to read. You might have other ideas or combinations, which is fine, too.  Let me know your choices and your thoughts in the Comments section of the blog.  Thank you!

Here is the synopsis to give you context for the title.

Synopsis

The story is told from the perspective of the two key protagonists, Will and Sarah.

In 1878, Will is on the run after killing a man in a bar room gunfight. He escapes the Texas Rangers by joining a cattle drive headed to Dodge City, as the cook. He struggles with the dilemma of saving his life or attempting to return to his pregnant wife and five children. Just when he thinks he might be able to return home, he is confronted by a bounty hunter who captures him and plans to return him to Forth Worth, Texas to be hanged. Will is freed by his trail boss and a buddy from the cattle drive. He finds himself “riding the owl hoot trail” in Kansas as a wanted man.

Will finds refuge on an isolated homestead with Peggy, a widow and her daughter, Margaret Ann. He helps her with the livestock, building a corral and a “real” house while he hides out from the law. He struggles with his responsibility to return to his wife and family and his increasing attraction to Peggy. When Will learns that his wife and children may have perished in a tornado, he gives in to his desire for Peggy, only to find that he is too afraid to take on the responsibility Peggy asks. He abruptly abandons Peggy and finds himself on the dodge from the law again when he meets an itinerant preacher named John who saves his life. John recognizes Will’s guilt and challenges him to grow up and be a man. When Will struggles with his culpability in abandoning the women in his life, he turns to John who guides him to find redemption. Will decides to homestead in Wyoming ready to settle down with a good woman.

In 1911, Sarah, a widow with five children struggles to find the inner strength to overcome betrayal, loneliness, fears, and self-doubt. Her husband, Sam, thirty years her senior, died with a curious and defiant declaration, “I won’t answer!” Despite poverty and a crippling illness, she is determined to keep her family together, leave New Mexico, and return to Nebraska to be near her parents and siblings.

Horses, great PlainsDuring the perilous journey home, Sarah must face her fears as a woman traveling without the protective company of a man, confront her son’s sometimes reckless attempts to be the man of the house, and cope with real dangers which threaten their lives. Still grieving from the loss of her husband, she ventures into unknown territory desperate to find help for her sick infant daughter and then learns of the death of her beloved father.

When Sarah returns to Nebraska, she receives staggering news which complicates her efforts to support her children. She is shocked, angry and emotionally devastated. Since she is attempting to establish herself in the community as a teacher, she believes she must keep her husband’s betrayal a secret even from her own family.

Title Choices for You!

Again, here are the titles I’m considering for the book. Let me know what you think in the Comments below. Which of the following seems to fit the story line best? Do you have any other thoughts, ideas or critiques of the title choices that could help me? Or do you have an completely different title you might want to suggest?

I’m all ears!

A. Trust, Betrayal and Forgiveness: A Western Tale

B. A Family Secret: Trust, Betrayal and Forgiveness

C. “I Won’t Answer!” A Secret from the American West

D. Trust, Betrayal and Forgiveness: She Kept the Secret

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28 Jun
2016

Why Do You Write?

I have been asked recently why I am writing especially since I am retired and I am not building a career.  Here are my thoughts in answering that question.

I was standing in the Heritage Center in Dodge City, Kansas looking foWhy Do You Write? by Bev Scottr clues about the life of my grandfather before he met my grandmother.  We had also been to Weatherford, Texas where he lived with his first wife.

I had been on a search to find information about my mysterious grandfather for several years.   Although I had easily been able to find information on my grandmother’s family, I had reached dead ends in my search for information about my grandfather.  The documents in the National Archives had been an exciting find and had provided clues I wanted to explore further. (See my blogs on my genealogical search)

But I found nothing.  I could not fill in the gaps in the intriguing family story that many friends and family had encouraged me to document.  Could I write the story as fiction using the facts I had uncovered and creatively fill in the missing pieces?  I lacked confidence that I could be creative and write fiction since my previous writing experience had been non-fiction.

After taking a couple fiction writing workshops which built my confidence, I decided to try writing a historical novel inspired by the lives of my grandparents.  It has now been almost five years since I visited the library in Dodge City.  As I reflect back, I discover how much I have enjoyed the experience.

I loved the research and learning the historical details of longhorn cattle drives from Texas to Dodge City. To my surprise, I have treasured my alone-time, writing and the opportunity to imagine the life of my grandfather in 1878 or my grandmother in 1911.  I am excited when the words flow and I have written a description that creates a vivid picture of a character or the surroundings.  Working out the plot brought days of frustration and then delight in resolving the arc of the story.  I thrill when someone tells me they like my writing style.  And there is nothing like the satisfaction and exhilaration of completing a final draft.

Why Do You Write, By Bev ScottI not only needed to learn about writing fiction but as I have described in a previous blog, I needed to learn about building an “author’s platform”, the following of friends and colleagues interested in one’s writing.  Recognizing the importance of marketing and promotion, I reluctantly plunged more fully into social media.  I have increased my knowledge of publishing as I explored the options of self-publishing.  In fact, my forays into learning…learning to write fiction, book promotion on social media and choosing a publisher…have also brought new friends and colleagues into my life.  It turns out becoming a writer doesn’t have to be a totally lonely existence.

I’ve discovered that I write because I want to tell the story, because I found rewards in writing, because I found opportunities to learn new skills and knowledge and because I met new friends.

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7 Mar
2016
Posted in: Book Reviews
By    2 Comments

Book Review: “Online Marketing for Busy Authors” by Fauzia Burke

Reviewed by Bev Scott

Book Review - Online Marketing

 

This small book is packed with tips, advice, suggestions and literal steps to plan and implement a marketing plan for authors who know little or even hate marketing.  Fauzia Burke takes your hand and guides you step by step.  She begins with your dreams, helps you establish your priorities, tells you how to implement and closes with the importance of on-going sales monitoring of your published book.  She gives helpful tips and advice to implement an online marketing plan including a website, mailing list, blog and social media.  Her recommendations hold for first-time self-published authors as well as the experienced or traditionally published.

Ms. Burke has devoted her career to marketing authors and supports her advice by including stories of her coaching and support for authors.  She writes with a clear direct style that encourages me to sit down and follow her advice step by step.

I recommend this book for all of us who are authors resisting and reluctant to market ourselves and our books.  Burke provides an easy to guide to help us overcome our foot-dragging.  I am motivated get started creating the marketing plan for my book.

Author Website: http://www.fauziaburke.com/online-marketing-for-busy-authors/

Reviewed by:  Bev Scott, March 7, 2016

 

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