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Tagged with " planning"
17 Jul
2018
Posted in: Book Reviews
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Book Review: “Essential Retirement Planning for Solo Agers” by Sara Zeff Geber

 

Reviewed by Bev Scott

Book Review by Bev Scott, bevscott.comThis book is introduced by the gerontologist Harry “Rick” Moody, who reminds us all that we are all “solo agers” if we live long enough.  He says, “Successful Solo Agers have learned how to age alone and they have lessons we all need to learn.”

Sara Zeff Geber provides the guide book for that learning.  She covers the preparation needed to enjoy the second half of life, deciding how and where to live and ensuring care in one’s oldest age.  The information she covers is essential for aging as singles, married couples with or without children.  It is a rich resource and one all of us will use as reference as we ambivalently approach the tasks of preparing and making decisions for retirement.  Utilizing the worksheets and thoughtfully answering the questions can help us discover what will give us joy and fulfillment as well as care, comfort and financial security.

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7 Mar
2016
Posted in: Book Reviews
By    2 Comments

Book Review: “Online Marketing for Busy Authors” by Fauzia Burke

Reviewed by Bev Scott

Book Review - Online Marketing

 

This small book is packed with tips, advice, suggestions and literal steps to plan and implement a marketing plan for authors who know little or even hate marketing.  Fauzia Burke takes your hand and guides you step by step.  She begins with your dreams, helps you establish your priorities, tells you how to implement and closes with the importance of on-going sales monitoring of your published book.  She gives helpful tips and advice to implement an online marketing plan including a website, mailing list, blog and social media.  Her recommendations hold for first-time self-published authors as well as the experienced or traditionally published.

Ms. Burke has devoted her career to marketing authors and supports her advice by including stories of her coaching and support for authors.  She writes with a clear direct style that encourages me to sit down and follow her advice step by step.

I recommend this book for all of us who are authors resisting and reluctant to market ourselves and our books.  Burke provides an easy to guide to help us overcome our foot-dragging.  I am motivated get started creating the marketing plan for my book.

Author Website: http://www.fauziaburke.com/online-marketing-for-busy-authors/

Reviewed by:  Bev Scott, March 7, 2016

 

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